Amsterdam-based sneaker label Filling Pieces teamed up with PUMA on its signature Blaze of Glory for an incredible collaboration. The duo designed a stylish rendition of the silhouette, which is inspired by the exceptional sport yet casual style Filling Pieces is known for. For the big launch Kult&Ace did all PR-related activities and co-organized the Dutch launch event starting with drinks at the Four by Azzurro store in the PC Hooftstraat, followed by an exclusive family and friends ‘soul food’ diner in the backyard of the Filling Pieces headquarters. The launch was concluded in style with a huge hallway party for the public. Visitors were greeted with a art composition of PUMA x Filling Pieces shoes and were surrounded by blow-up images of the campaign. It makes us proud that with Filling Pieces, PUMA added its second Dutch collaboration to its portfolio this year, next to Daily Paper.