PUMA goes Dutch! For AW16 PUMA collaborated with the infamous Dutch Instagram sensation and graphic designer Caroll van den Brom a.k.a. Careaux for a global collection. This was the first time PUMA collaborated with a female Dutch designer on global level. This had to be celebrated and so we did. Kult&Ace organized the global launch event with national and international media, bloggers and influencers as guests at Veemvloer Amsterdam. The location – with an awesome view on the IJ harbor – was fully branded with Careaux’s signature Dedication Flower, as seen in the collection. Great vibes because of the lovely pink cocktails and donuts, happy people and dj’s Full Crate, Jamz Supernova (UK) and Sojuju for the early Friday evening beats. The PUMA x Careaux event got more than 150 social media postings and great online and print coverage.