Ladies first! PUMA’s focus on women is getting bigger and bigger with ambassadors Rihanna for FENTY PUMA by Rihanna, Selena Gomez and also Cara Delevingne as main ambassador for PUMA’s Do You campaign. At Kult&Ace we wanted to empower Dutch women too. We organized an event for them and presented inspirational talks with female entrepreneurs like Sanne Poeze (Girl on Kicks), Aisha Echteld (I Am Aisha), Romina Derby (Robin Banks), Saskia van Hofwegen (Maha) and Tess Milne as host for the evening. An inspirational party with great food and drinks, live performances by I Am Aisha and dj Romina Luciana and of course free gear for every attendee.