The Amsterdam-based skateboard hotspot, Toms Skateshop, opened its flagship store in the Western part of the city. It’s all about the unique skateboarding lifestyle – currently increasingly popular in Amsterdam. The goal of Toms’ founders is to offer a complete skateboarding experience and form a community for all local skate lovers. Therefore the founders added an indoor mini ramp and a tattoo corner to the store. The store offers well-known labels such as Huf, Dickies, Element, Stussy and Thrasher. Kult&Ace was responsible for all PR activities in relation to the opening of the store.