Ladies first! PUMA’s focus on women is getting bigger and bigger. With key ambassadors Rihanna for FENTY PUMA by Rihanna, Selena Gomez and also Cara Delevingne as main ambassador for PUMA’s Do You campaign, it became time to organize an event in Amsterdam for PUMA minded Women only and to celebrate the launch of PUMA’s Suede Platform! With over 130 guests, we had inspirational talks with female entrepreneurs like Sanne Poeze (Girl on Kicks), Aisha Echteld (I Am Aisha), Romina Derby (Robin Banks), Saskia van Hofwegen (Maha) and Tess Milne as host for the evening. A party with great food and drinks, live performances by I Am Aisha and dj Romina Luciana, we topped it off with a pair of sneakers for all attendees!