Mountain Dew: Green Label Gallery

Picture this: a white-walled gallery with a gigantic printer in the center continuously spitting out art pieces. This installation was our brainchild at Amsterdam’s infamous Walls Gallery, where Mountain Dew hosted the first-ever crowdsourced urban art gallery. The pieces were curated by the notorious art collective Chaotic Bastards, and then printed and hung live inside Walls Gallery to create an organic, ever-changing exhibition. Instagram users were invited to upload their own works of art using the hashtag #greenlabelgallery. Visitors voted for their favorite pieces, and the artist with the most votes was invited to hang his work at the even bigger Green Label Gallery in Brooklyn, NY.

Partners: Just Friends