The ISHU scarf: the modern invisibility cloak

In a world where the choice to remain anonymous is no longer a choice, Access All Brands launched the first-ever consumer product precision-engineered to claim back your right to privacy, in a sophisticated and sexy manner. The result is ‘The ISHU’, a world premier fashion scarf that allows the wearer to influence flash photography! Because of its special design and technology, the owner of the unique ISHU scarf will become unrecognizable when someone takes photos with a mobile device while using flash. This makes The ISHU scarf a modern version of Harry Potter’s invisibility cloak! Kult&Ace handled all national and international PR activities in relation to the launch of The ISHU.

This resulted in publications and interviews for Lindanieuws.nl, Want.nl, FashionUnited UK and, not the least: RTL Boulevard.