G-STEEL Instagram campaign

For one of Casio’s lastest innovations G-STEEL we executed a male influencer/Instagram campaign with TV presenter Kay Nambiar, blogger Robert van de Pas (By Robert Mitchell) and model Teun (Koning vh Bos) to promote Casio’s classy and brand new G-STEEL styles. Well known Amsterdam based photographer duo Tommy N Lance were responsible for the awesome ‘raw and industrial’ results on photo and video, which was a great fit with G-STEEL’s ‘absolute toughness’ feeling. Kay, Robert and Teun posted a selection of photo’s on their Instagram channels to their great amount of followers and topped it of with a 15sec movie.