G-SHOCK pop-up store in Store4Brands

A pop-up store in Amsterdam’s fully crowded Kalverstraat: what better way to achieve extra visibility? For two weeks G-SHOCK had their own fully sea, land and air branded pop-up store in Store4Brands. All kinds of G-SHOCK watches and even the exclusive Master of G series were showcased together and available for consumer retail. For Casio we organized an absolute tough press event with a Michelin star quality landscape-lunch by food stylist Claartje Lindhout. Of course there were some product presentations by Casio, laidback drinks with a dj spinning and an illusionist for all kind of mind blowing tricks. Influencers and press left the store with a nice well filled goodiebag and some extra love for G-SHOCK! Coverage in a.o. Het Parool, The State of Mind, Watching, Puna and Gentlemen’s Watch