Meet the hotel of the future! CityHub – a new hotel in Amsterdam’s up-and-coming Oud West district – hits the nail on the head when it comes to fulfilling the needs of the travel-savvy Millennials. With 50 state-of-the-art sleeping hubs, a ‘digital first’ lobby and an app that familiarizes travelers with the city, it enables its hip young guests to explore, socialize and share experiences online. Kult&Ace was responsible for the national and international PR launch of the CityHub brand, and specifically for the buzz around its first location. The kick off was explosive, to say the least.